Republican 'leadership' is lost in a thicket of their own making. It's hard for them to see this, because the media they have long derided as 'liberal' is, in fact, rightwing. Republicans dominate the talk shows, have their own propaganda network, and a supporting cast at the New York Times, the Los Angeles Times, and the Washington Post.
So they will continue to drift, never really challenged in their breezy assertions of how things oughta be. And the dead-tree newspaper industry will continue to wonder what they could possibly do to support their 'news model'. After all, doesn't everybody want to read more Bill Kristol?