With all the billing and cooing about the new capability to see on your cell phone when the bus will arrive, nobody seems to have noted the situation in which this new-found power would actually help people and attract riders.
We've all been there. You want to wait in the building lobby, or at least under the overhang, until one minute before the bus arrives, and then step out to the bus stop. It's dicey.
So put the "Next Bus Will Arrive In X Minutes" sign in the lobby. Have the transit agency lease a room where riders can stay warm and dry while they wait. Or give a large sign to the owner of a coffee shop or sandwich shop to display.
Put the signs where we can stay warm and dry while we wait- not out at the bus stop.